I engaged with the team at The Surbitonian Grind to understand their vision and goals for their first website. I also performed a competitive analysis to identify strengths, weaknesses, and opportunities for differentiation.

Goals:

To Understand:

• The demographics, preferences, and behaviors of potential users, so I can tailor the website to meet their needs effectively.

• Industry trends, best practices, and opportunities for differentiation.

Competative Analysis:

Pret A Manger:

Strengths: Pret A Manger's website focuses on simplicity and functionality, making it easy for users to find information about their menu, ingredients, and allergens.

Weaknesses: The website could benefit from clearer calls-to-action and visual hierarchy to guide users through the ordering process more effectively.

Grind:

Strengths: Grind's website stands out with its trendy and visually appealing design, reflecting the brand's chic and urban aesthetic. It effectively communicates information about their locations, menu offerings, and events.

Weaknesses: The website could improve performance optimization for faster load times, especially on mobile devices.

User Interviews:

Findings:

Users expressed frustration over the absence of a website for The Surbitonian Grind, making it challenging to find information about the coffee shop online. Many users rely on online resources, such as social media or review platforms, to learn about coffee shops, and the lack of a website hinders their ability to do so. Users expressed a desire for comprehensive and up-to-date information about

The Surbitonian Grind, including its opening hours, menu selection, and special events. The absence of a website creates a barrier to accessing this information, leading users to seek alternative sources or rely on word-of-mouth recommendations.